I am currently working with a production group on a campaign to get a message out to motorcyclists and I was hoping for some feedback from the members of this forum.
Without directing your responses the focus is on riding safely and slowing motorcyclists down (on the road), reducing motorcycle crashes, reducing injuries to motorcyclists and the promotion of wearing proper gear. Also, promoting riders go to the track or do their stunting off of the main streets and in a safe area.
Do you have any ideas that you think may target the group of riders that fall into the above category(ies) (or perhaps rider(s) that ride in a way that they are increasing their likelihood of crashing or getting injured). Is it even possible to reach this group?
If you need more clarification just post up your questions. I’m interested in all of your ideas as ultimately if this campaign gets rolling hopefully it will keep some of our riding friends safe.