BMW MOTORRAD ANNOUNCES PRICING FOR S 1000 RR
Woodcliff Lake, NJ – July 15, 2009... BMW Motorrad USA has announced that the long-awaited S 1000 RR sport bike – expected to arrive in U.S. dealerships in December -- will have a manufacturer's suggested retail price of $13,800. A Pre-Sale Program is currently under way through December 31, 2009 to ensure that interested customers can secure themselves a place in line when the bike arrives in US dealerships in early 2010. Interested consumers should visit their local dealer or www.BMWPlanetPower.com for more information on the Pre-Sale program.
"We have had tremendous interest in this bike since it was first unveiled in Monza earlier this year," commented Todd Andersen, Marketing Manager, BMW Motorrad USA. "The S 1000 RR represents an entirely new dimension for BMW Motorrad and the sport bike segment. At this price, we expect a significant number of customers to take advantage of our Pre-Sale program. In fact, all of our first month's production has already been sold through this program."
Options for the S 1000 RR are available at the following prices:
Motorsports Paint Scheme: $750
Race ABS: $1,000
Race ABS & Dynamic Traction Control (DTC) $1,480
Gear Shift Assistant: $450
Anti Theft Alarm: $395
BMW launched the most anticipated new sport bike in recent history, the S 1000 RR, at the famed Monza racetrack, in Italy, during the Superbike World Championship race weekend on May 9, 2009. The S 1000 RR, weighing only 404 lbs and delivering a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever produced. It