random arcane info to fill your head with:
I own a Givi rack, and I've often heard the brand pronounced "give-eee" (with a hard 'g'), which didn't seem right to me - and it bugged me not knowing how to correctly say the brandname of one of my possessions - so I emailed an inquiry to Givi, who responded to confirm that it's "G V". fact is, if I'd spent any time cruising their website, I might have come across mention in the history section of their founder, Giuseppe Visenzi, which would have made it obvious. duuuhhh...
p.s.: from the website, for those of you who care about such matters:
Mr. Giuseppe Visenzi established GIVI 30 years ago. A talented rider, he distinguished himself in a series of motorcycle races in the sixties, winning third place in the World Championship for 350cc in 1969. After leaving the race world, his passion for motorcycles, together with his determination led him to commit himself in the planning and realization of motorcycle accessories establishing the Company GIVI, which in a very short time has become one of the most important and competitive producers of motorcycle accessories, nationally and worldwide.
enjoy your evening.