Hey Gang, I have once again been contacted by Graham Street who many of you may know as a fellow rider and instructor at the now defunct BC Safety Council. Graham has done the ride2survive for the last couple of years and we at Cassells try our best to support this worthy cause. Not only by donating but by trying to do a bit of fund raising for him. This is a fantastic event where EVERY dollar donated actually goes to the cause unlike many other donation causes where 30 cents on the dollar actually makes it down the food chain.
Please drop by and put 50 cents in our tin or $2 or whatever, together we can make a difference.
Thanks from Cassells and all the people out there that are effected by cancer.
Last year, when I participated in Ride2Survive - 400 kilometers of bicycling in ONE day from Kelowna to Delta to support cancer research, I promised you that EVERY PENNY of your donated funds would go directly to the cause - and they did. All $440,000 worth of them. THANK YOU so much to all our donors. Our ride means nothing without you. It only cost $6000 (of our own money) to run the entire Ride2Survive event and raise this wonderful sum.
Unfortunately, not all events are like ours. Fundraising has become "big business" in BC. Last year, at a similar extremely highly publicized event, over $7 million dollars were raised - and over $5 million of those dollars were spent on "operating costs". For every dollar they fundraised, only 30 cents got through to the cause. - ONLY 30 CENTS ON THE DOLLAR!!!
So when you see an event with a HUGE advertising campaign - think HUGE expenses and 50% or more of your donated money spent to pay for running that event. In fact, any event that states "Net proceeds donated to..." spends fundraised dollars on event expenses. That's why I choose to support Ride2Survive. NO EXPENSES come from fundraised money and WE decide where the money gets spent and that is on RESEARCH and PREVENTION and EDUCATION - not on flashy TV and Radio ad campaigns or promotional items.
If you've already heard enough and wish to donate, my utmost gratitude to you, please click here to donate!
If you want to know more about this crazy thing we are doing before donating, read on...
On June 19th, 2010 about 150 - 200 cyclists will pedal their way from Kelowna to Vancouver - in one day. That's right, over 400kms, through mountain passes, in one day, on bicycles. It will take us from 3:30am until possibly as late as 11 or 11:30pm that day to reach home. For many of us, this will be the most difficult thing we have ever done in our lives - but it is NOTHING compared to what those fighting Cancer go through, every day. This is the 6th year for the Ride2Survive, and my second. Almost every year since it's beginning 6 years ago, Ride2Survive has doubled - or more - in size and funds raised. This year we just can't double in size (though we may be up to 200 riders), but it would be great to reach that magic seven figures in money raised. With that in mind, my personal fundraising goal has doubled as well - to $10,000. That's really only 100 donors at $100 each. Won't you help me reach that?
I have watched cancer ravage many people I know over the years, and a few have lost the fight, including my Dad, 11 years ago now. I've even had a run-in with Cancer myself. Last year for the ride I wrote about 30 names on my legs of those myself and my donors knew that were affected by cancer, and all that has done is strengthen my resolve to continue fundraising. Please, please forward this e-mail to everyone you think will be interested in knowing that 100% of their charity dollars will be doing the work they donated them to do. Friends, co-workers, companies you deal with or work for, you name it. I need help from them all to reach my goal. If you are looking for me, I'll be training on my bicycle, pretty much all the time, until June.
Please make your donation to R2S by following this link: Click here to donate!
Learn more about Ride2Survive here: http://www.teamcoastalcycling.com/di...s/ride2survive
Thank you all so much,
-- 138 days until Ride2Survive-2010 http://www.r2s.ca "207 Canadians will die of Cancer today."