Have a look...
Have a look...
Hah, it looks retarded but judging by your average Harley rider it's likely to work. Your 60 year old orthodontist is not interested in how the bike handles, he wants to know how people will percieve him on the bike.
No surprise really.....HD is a marketing company, and are selling a lifestyle as much as a manufactured product.
It is a bit surprising that they would actually have that training material in print though. But really, who cares, many buyers are looking for that type of "experience", and regardless of whether it's strategically manufactured, or it's a perceived idea, the emotions take over, and the wallet comes out.
Like it or not, it's been a successful go-to-market strategy. Many of those potential buyers have sold themselves on the idea before they walk into the HD dealer.....this sales approach just seals the deal, cementing what they were already thinking/hoping.
Saw that on another forum.
Their conclusion: It's all about IMAGE!
F**k STARBUCKS !!!! ..... I'm posing in front of Tim Hortons.
Life's to SHORT, don't WASTE it.
Recycle - SAVE the Planet !
The fact that they have it in a manual is definitely hilarious, but the "pose" is no different in the sportbike world.
... nuthing too groundbreaking here!!! You could literally cut and paste the exact same material, word for word, with Chrysler and Ford's sales manuals!!!
The only difference, is the car business has a larger variety of motivators than bikes!!!
i'M a BcSb PaGe 11 RoCkStAr...
'08 1098S in NERO, of CORSE!!!
All bikes are sold on image.
On my motard I'm a ready for action, of all types, go getter, who doesn't give a braappp what anyone thinks. If you don't like it, then I will run you the braapp over! On my sport bike I'm an elitist douchebag ready to go faster than you in your cage or your cruiser, I want to be seen and have girls run after me.
The trick is too always know how and why you are being manipulated because you always are at all times, everywhere.
screw it, I'm leaving
How many of you sportbike hero's have actually touched a knee down let alone ground off at least one set of knee pucks?
I'm no HD or cruiser fan but I know one thing for sure: I bought my sportbike in large part because I'm a wannabe. I'd bet the farm the vast majority of you are too! I may not want to be a pirate but I definitely dream of MotoGP podiums...and umbrella girls!
There's at least a dozen "manuals" that clearly show how sportsbikes are sold by image. They show very expensive pictures of what you dream about and you buy them every month!
All my Mistresses have two round, sticky black feet and are Made in Japan or Germany!
If I die on Phillip Island, so what! I'm already in Heaven! WOOHOOO!!!
When a manufacture can own the brand, develop a manufacturing and marketing plan, in-house, and control it, every step of the way, right down to the dealer network, and sales people, they have a much higher probability of success.
The average sportbike is sold next to multiple brands and categories, and is more commodity-like, lost in a sea of plastic.
Last edited by CHIA; 04-28-2011 at 10:41 AM.
To me the funny part is the "live free or die, you're an individual, be a bad ass and run to the beat of your own drum" attitude is HD's corporate objective. They sell individualism on the scale of millions. Effectively HD is the very same nationalistic entity that the customer is trying to avoid. I get that all purchases have an element of emotion in them but to pander to a certain emotion when your product is the very opposite symbol of that emotion is down right hilarious. I just don't get it.
My emotion for buying my bike was practicality. It was cheap to buy, cheap to run, cheap to fix and cheap to insure. Some whould say cheap bike but in 50,000 klms it's cost nothing to fix and will continue to cost nothing to fix for another 2 years (if I get the extended warranty ;-).lol To me, Kawasaki sold me what they said they would, HD is selling anything but a bike and people are buying them.
"Every time Catherine would rev up the microwave I'd piss my pants and forget who I was for fifteen minutes" - Cousin Eddie
In short, I buy what I want because I want it not because of what someone will think of me for having it. Frankly, I don't give a damn.
Last edited by Coastmaster; 04-28-2011 at 11:54 AM.
Sportbike rider: i have skills and this thing will beat the crap out of your cage.
HD rider: i'm bad and i will beat the crap out of you.
At the end of the day, it's all bulls..t.
That said, there's rarely a day gone by, where I don't dream of another bike, and I'd be lying if I
said "image" wasn't at least a consideration. It's not a determining factor, but it crosses my mind.