I'm in Kelowna visiting relatives. Yesterday evening, I was having a beer on the deck of my sister's house with various nephews, neices, etc. A few of them arrived on their bright, shiny Harleys, windows in the house rattling from their exhausts and constant blipping of the throttle. All were wearing the usual HD accessory catalogue stuff (leather vest over T-shirt, jeans, fingerless gloves, half helmets, etc.
Once they'd finished walking in a group from bike to bike, making grunting noises over each, I was asked if "I rode". "Yes, I have a Yamaha FZ6".
"Rice Rocket" said one.
"Can't chrome plastic" said another.
"Yeah.....crotch rocket" said the first again.
"You should get a Harley" said one of the girls
"Best bike in the world" said the other girl.
I wandered back to my beer and the "riders" sat down as well.
For the next hour, the above was repeated about a dozen times, with not one single coment about a ride that they actually took on their bikes.
All they seemed to be consumed about was that they now belonged to some sort of mythical brotherhood/sisterhood. What a beautiful scam. HD certainly got it right.