Bruce Belfer, the New Jersey buyer of Erik Buell Racing’s manufacturing operations, said his first order of business is to “turn the key and get the business back up and running.”
Belfer is CEO of Atlantic Metals Group LLC, which on Thursday gained court approval to buy the East Troy motorcycle company’s machinery, inventory and other segments of its manufacturing operation. Erik Buell Racing in April closed its doors and filed for receivership to clear up debt problems.
Belfer said he wants to bring back the manufacturing and those employees who want to return, including keeping Erik Buell as president. Belfer will become CEO.
“There’s not a single piece of machinery that I don’t have or can’t buy,” Belfer said of the purchase. “EBR is people, skilled people, craftsmen and innovators. That’s what I was buying. Everything else I can buy at the store.”