The girl and I were at COSTCO last night and noticed these.
I've owned a very similar unit called a DryGuy DG1 for several years and it freakin' rocks. Originally purchased for ski boots it sees 4 season duty for moto boots/gloves, ski gear, wetsuit booties, cycling shoes, and all manner of hand/footwear that gets damp or worse. The DG1 sells for ~$75USD on Amazon and I've never seen them go for much less. This one looks like it was made in the same Chinese factory, and comes with long boot extenders for chicks who like high boots as well as a helmet perch. Mine even comes with me to the track on race days for a quick blast in between sessions.