I don't get why everyone thinks JJ and OCC are sell outs . Finally there are guys that have motorcycle related shows that are kicking ass on the ratings. People from age 2 to 70 are watching and excepting loud ass bikes as cool. They have started a change in the general publics attitudes towards bikes . I'm personally sick of people thinking bikes are evil and "we don't want them in our neighbourhood attitude" . It will be interesting to see if bikes get the thumbs up from people this year rather than the salute. I'm quite excited about seeing Joe average wearing bike gear. I think that's a good thing for our sport maybe we might just get another Westwood someday. OCC and Jesse James are paving a good path.