I see a few threads about motorcylce awareness (formerly may) and i hate to break it to you, but the only people who cared or noticed were riders anyway. The great "unwashed" masses dont see motorcycles and they sure as Heck dont care about bumper stickers. I admit when i saw the sticker on the back of a "cage" it made me feel good that whoever was driving appeared to care, but it was probably just another rider anyways. Maybe ICBC could take the money they spent upon the campaign and put it to better use, like deferring motorcycle rates or investigating motorcycle fraud or theft rings or something. (i dont know, i just didnt think that it was an effective program, and it seems ICBC concurs, obviously)..