This is an email I sent ICBC:
Will you being running a motorcycle
awareness campain this year? Last year you
did not and there was a record number of
motorcyclist deaths. Tell me someone in
your organization looks at these facts. I
would like my hard earned money spent to
save lives not save you money.
Thank you for your e-mail.
Our Loss Prevention Department has recently launched a campaign to help increase the awareness of motorcycle safety. In support of Motorcycle Safety Awareness Month, ICBC issued a province-wide media release on April 29; this is available on our website at http://www.icbc.com/Inside_ICBC/april2005news.html#1 The release focused on intersection safety and reminded motorists to be extra cautious when turning, and motorcyclists to take care when approaching an intersection. A series of motorcycle safety advertisements has been placed in the Province, running on May 1, 8 and 15. In addition, a recently-produced motorcycle safety awareness poster and two radio Public Service Announcements were created to promote motorcycle safety.
Two motorcycle safety awareness tips are found on icbc.com's RoadSense Tips site (http://www.icbc.com/Licensing/drivin...ips_index.html). These tips are introduced by a video of a Driver Examiner, followed by an animation that shows the correct ways to handle critical driving maneuvers.
The most recent tip, which is about motorcycle lane positioning, was e-mailed to over 50,000 recipients. The motorcycle safety tips can be accessed via http://www.icbc.com/Licensing/drivin...ips_index.html and are found under the categories "Vulnerable Road User" and "Sharing the Road"; you can access these via the drop-down menu on the right-hand side of the page. In addition, here are the direct links to those tips:
Motorcycles - Lane Positioning http://www.icbc.com/Licensing/drivin...otorcycle.html
Motorcycle Awareness http://www.icbc.com/Licensing/drivin...awareness.html
Please let me know if you have any further questions.
ICBC - Customer Contact
Now talk amongst yourselfs