I've understood why Starbucks does so damn well.
We have a Starbucks opening right across from my office here in North Vancouver so I'm seeing first hand how they do things.
First of all, they open this Wednesday and the beautiful building looks like it will bring some life to the community. It's also on a corner which is another Starbucks trademark,
Second, they have been giving away free coffee on the street outside all last week before the opening this week. Every day since I met the manager I've had a package for me here at the office which has included free coffee passes, starbucks cards, Coffee beans, An entire package of fresh brewed coffee for the day, and LUNCHES!
Why am I mentioning this? So many people hate Starbucks for being successful they fail to realize why they're so damn popular, they're a VERY well run company.
And I don't care what you say, the coffee does not taste like shit.