So I thought I do a little followup from my last post "bcsportbikes Cafe - A Concept" http://www.bcsportbikes.com/forum/sh...ad.php?t=83792
There are several aspects to a successful business, longivity, passion and of course support; of which if we were to open a simple cafe we will have none of the above (perhaps a bit of passion for coffee but that would be it).
One of the main reason that I would post here is to have the idea simmer and sipped at as a group as well as getting the attention of people that may have an interest, so that by the time the idea is introduced they may have already heard of it and may be ready to roll.
First of all here are some of the assets that we have as BCSB group.
We have 14,447 members with perhaps 5,000 active. There are thousands of new riders every season and at the end of their lessons, they are basically left to their own to find their own bike, their own gear and finally who they choose to ride with. If they are lucky they end up on BCSB to find the noobie rides and their new life long friends.
If they are not computer savy, they may end up riding alone.
Creating a coffee shop isn't about just creating a Starbuck or Timmies. It is about re-creating a real world BCSB internet coffee shop, somewhere where noobies and experts can meet, get help in fixing and maintaining their bikes, buy and sell gear/bikes. It is BCSB brought out to the real world instead of just text and posts.
Business Model 1 - Places like 5th gear, Richmond Motor Sports and many retail outlets would love to have your business, especially if all BCSB members meet on a regular basis on their front lawn. Opening a coffee shop within their stores will bring in customers especially those that needs a quick can of chain lube, a new helmet, a new visor just before the start of a ride.
Business Model 2 - Riding schools needs to be heard of to bring in new riders. If a riding school sponsors a coffee shop next door, they get new customers automatically by location as well as word of mouth. After the lessons, the school can then recommend that their students hang out at their own coffee shop that arranges noobie rides. Great school, great follow up for new riders.
Business Model 3 - Mechanic shops. There are a lot of smaller Mechanic Shops that don't have the inventory of the large shops. However they do have the knowledge and skills to repair your bike. The money comes from garage rental that operates beside the coffee shop, retailing of bike parts, miscellaneous sales etc.
Business Model 4 - Club organization. The BCSB club (a non-profit organization) which arranges rides from noobie rides to advance trips. Membership fee that goes towards providing a large parking lot and a shack to hang out in with brew your own coffee. Also bringing in guest speakers, sports night, teachers, parties etc. can increase the club revenue.
Business Model 5 - used gear and bike on consignment with an adjacent coffee shop for BCSB meetings.
Business Model 6 - a combination of all the above. Sponsorship for BCSB as a group. Remember that the assets of BCSB is you. With 14,447 members, approaching retail outlets for support for a local coffee shop for BCSB members may not be as far fetch as you would believe. All we really need is a large parking space somewhere civilized and a building that can house a large group of bikers.
If we include BCSB as a group, we have all the ingrediants for a successful business; longivity, passion and support. Cast your vote and spread the word for a BCSB coffee shop coming to a location near you.