THE MAGNIFICENCE OF THE DISASTER: RECONSTRUCTING THE SONY BMG ROOTKIT INCIDENT
An excellent read!
A little info on the company contracted to provide the copy protection:
"SunnComm, the company that delivered MediaMax, offered even more cause for concern. The company began as a provider of Elvis impersonation services. After a change in management following a false press release announcing a non-existent $25 million production deal with Warner Brothers, the company purchased a 3.5” floppy disk factory in 2001, displaying a disturbing dearth of technological savvy."