Sent: Thursday, December 27, 2007 2:52 PM
To: Information Centre (Infiniti)
Subject: question regarding pricing
Iím a long time Infiniti owner and considering replacing my FX45 with a new Infiniti model shortly. As with many Canadian customers, Iím very concerned with the price disparity between Canadian and U.S. vehicles. Iíve noticed from browsing your Infiniti.ca web site that there is a considerable disparity between the costs of the model of vehicle Iím interested in between the U.S. and Canadian markets.
For instance, the 2008 G37M6 with the rate of trim Iím interested in sells for $42,815USD. In Canada, a similarly equipped vehicle (tech package, nav package, etc) lists for $55,500CAD. At the time of this email, the Canadian dollar is valued at 2 cents greater than the U.S. dollar. For over a year now, our dollar has hovered within a 10% margin of parity and increased steadily. From my observations, the G37 was introduced to our market at approximately the same time as the Canadian dollar met parity with the US dollar.
So with that consideration, I donít understand why as a Canadian customer, Iím required to spend over 30% or $12,000 more for essentially the exact same vehicle. As a business owner myself, I understand that there are greater incurred costs in operating a business in Canada versus the United States and that the installation of day time running lights have an intrinsic value but Iíd greatly appreciate it if you could explain to me why this vehicle has such an astronomically greater value in Canada than in the U.S. when our dollar is at parity. Perhaps also you could let me know if Infiniti Canada or Nissan plans to reduce the consumer costs of their vehicles to Canadians or offer incentives to Canadians to not shop in the U.S. or another vehicle manufacturer that has made adjustments to their Canadian pricing.
Thank you very much for your time, I look forward to your reply at your soonest convenience.