[doser]

don't these people understand what BRAND is all about?

https://www.revzilla.com/common-tre...5/11/2019_CT&utm_term=Common Tread | Combined

 

[frontside5]

"Is it just me, or does it almost sound like Australian penny-stock company Vmoto is surprised Ducati actually agreed to go along with this?"

What could possibly be in this for Ducati? A brand elasticity test I suppose.

 

[Redhawk]

Ducati allowing their name to be put on a Chinese scooter is a total desperation move. I didn't know things were so bad

 

[doser]

Hard to know where the OK for this came from. Ducati is owned by Lamborghini, which is owned by Audi, which is owned by Volkswagen... And Ducati's business seems to be thriving, so it's not desperation. That is perhaps a sharp comment about testing brand elasticity.

I respect a lot what Ducati has done with their products and particularly image over the past decade or so, but maybe this decision came from 'higher up', where the understanding of the Ducati brand is more tenuous. As Wikipedia puts it, regarding the purchase of Ducati by (eventually) Volkswagen:

"Volkswagen chairman Ferdinand Piëch, a motorcycle enthusiast, had long coveted Ducati, and had regretted that he passed up an opportunity to buy the company from the Italian government in 1984. Analysts doubted a tiny motorcycle maker would have a meaningful effect on a company the size of Volkswagen, commenting that the acquisition has "a trophy feel to it," and, "is driven by VW's passion for nameplates rather than industrial or financial logic"."

 

[the bartender]

I think if there is anyone out there that understands branding, its Ducati. They also have a lot of products sold with their name on them.

 

[Redhawk]

Merchandising is a good for the core business and I've even got a Ducati t-shirt somewhere for which I paid a good penny. I get that.

The problem I see is their putting their name and reputation on a Chinese scooter, which may reflect poorly on them in the end.

 

[Squisher]

Putting their name on a scooter is lame. On a t-shirt, stroller, whatever that's marketing. On a two wheeled moto that sucks? That's lame.*

 

[doser]

so, at least the company is doing well:

first quarter 2019 unit sales worldwide up 5%

https://www.asphaltandrubber.com/news/ducati-sales-q1-2019/

 

[Sikorsky]

I can see it happening easily by pirating the trademark. But I’m quite surprised that Ducati would sell themselves to a questionable product like this.*

 

[doser]

...more rumours:

https://www.asphaltandrubber.com/news/volkswagen-labor-deal-ducati/

 

[jeckyll]

It only gets worse

 

[Squisher]

Awesome! *I'll take two. Lol.*

 

[Mehwish21]

Merchandising is a good for the core business and I've even got a Ducati t-shirt somewhere for which I paid a good penny. I get that.

The problem I see is their putting their name and reputation on a Chinese scooter, which may reflect poorly on them in the end.

I got a sweater from Ducati. It's dumb and comfortable and I got 40% off as it's been a show. He's also the start of the talk, so I'm glad about it.

Ducati already have collaboration with Puma in making shoes, and they are also very decent. I also like some crybaby lil peep shirt and garments, absolutely nothing wrong, if the quality is up to snuff and functions as clothes, then it doesn't have to be worn with problems.

 

[Steve G.]

I got a sweater from Ducati. It's dumb and comfortable and I got 40% off as it's been a show. He's also the start of the talk, so I'm glad about it.

Ducati already have collaboration with Puma in making shoes, and they are also very decent. I have some Ducati branded garments, absolutely nothing wrong, if the quality is up to snuff and functions as clothes, then it doesn't have to be worn with problems.

LOLOLOLOLOLOLOLOL Ya, ok.

 

[doser]

It's intriguing that BCSB seems to have become a bot-testing zone. So far, they all fail the Turing Test... but the activity intrigues me - who's doing it? and why? is there a competition going on? is it 'personal'? corporate? government? benign? sinister?

 

[bacchus40]

actually i appreciate the return of an old post.. I just got into E-Mountain Bikes!

fast forward a year or so.. guess most missed this one, as it is a 2019 model..
I would say the Australian version of some shitty e-scooter is small pickings.. lol

no, its not a Ducati (only the decals are), its actually a THOK - MIG-RR e-MTB

 

[doser]

my first thought was: holy moses, look at the 'chain spread' from the front sprocket to the rear & derailleur! that's what one human power gets you, compared to, say, 180 rwhp! (huuuge front sprocket; teeeeny little rear sprocket...)

 

[bacchus40]

yeh, one single sprocket up front..

mine runs a Shimano 12 speed (rear).. very 1st thing i noticed about these as well.

 

[Steve G.]

actually i appreciate the return of an old post.. I just got into E-Mountain Bikes!

fast forward a year or so.. guess most missed this one, as it is a 2019 model..
I would say the Australian version of some shitty e-scooter is small pickings.. lol

no, its not a Ducati (only the decals are), its actually a THOK - MIG-RR

I'll be entering this category soon as well. Probably buying a Yamaha when they enter Canada.

 

[Steve G.]

Ducati stays under VW umbrella for now:

Ducati Staying With VW for the Immediate Future - Adventure Rider

It seems that Ducati will remain with VW for the immediate future. However, the brand's long-term destiny is still unclear.

advrider.com